A STUDY ON DOJUNKAI’S FOR-SALE HOUSING PROJECT (PART 2): ABOUT THE PROCESS FOR DETERMINING RESIDENTS AND PROMOTIONAL ACTIVITIES

This research makes clear Dojunkai’s selling process through the case of Akabane and Ogikubo Residential Area. First, it clarifies that some applicants were excluded from lottery because they did not meet internal standards Dojunkai. It can be inferred Dojunkai carefully selected tenants who had long-term solvency. Also, was engaged in large-scale public relations activities such as housing exhibitions advertising to railway users. guessed proposed new lifestyle like commuting suburbs city center indicated narrow down target supply.